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Google uses a sophisticated and proprietary algorithm for ranking Web sites that uses over 100 different criteria in the calculation, each of which is given a specific weighting which can change over time. Because the algorithm can change, specific techniques that used to work well may no longer work as well over time. This is important to remember when your site’s ranking seems to change for no apparent reason.

For this reason, optimizing your site should not be considered as a one-time task. You should always try, test, and refine your efforts. The Google algorithm can be broken down into two major groups of factors:

On-page (keyword) factors : Keyword factors involve how, where and when keywords are used. Meaning how well your website is optimized for your most important keywords, and if those same keywords appear in your content and in links. Keyword factors determine page relevance.

Off-page (link) factors : These include the quantity and quality of links that point to your site. Link factors determine page importance and are related to Google PageRank (PR). Links play a VERY important role in getting high rankings, particularly for competitive markets.

Very simply put, Google finds pages in its index that are both relevant and important to a search for a particular term or phrase, and then lists them in descending order on search results pages.

How Webpages are Ranked on Google

Google uses a sophisticated and proprietary algorithm for ranking Web sites that uses over 100 different criteria in the calculation, each of which is given a specific weighting which can change over time. Because the algorithm can change, specific techniques that used to work well may no longer work as well over time. This is important to remember when your site’s ranking seems to change for no apparent reason. For this reason, optimizing your site should not be considered as a one-time task. You should always try, test, and refine your efforts. The Google algorithm can be broken down into two major groups of factors:

On-page (keyword) factors : Keyword factors involve how, where and when keywords are used. Meaning how well your website is optimized for your most important keywords, and if those same keywords appear in your content and in links. Keyword factors determine page relevance.

Off-page (link) factors : These include the quantity and quality of links that point to your site. Link factors determine page importance and are related to Google PageRank (PR). Links play a VERY important role in getting high rankings, particularly for competitive markets.

Very simply put, Google finds pages in its index that are both relevant and important to a search for a particular term or phrase, and then lists them in descending order on search results pages.

Flicker and SEO - Top 2011 SEO Tips

When you upload your photos, always add tags. The tags or keywords that you associate with your photo will make the photo findable to users when they are searching and will lend keyword weight to the photo’s page. Enter as many tags as possible that accurately should be keywords associated with your photo. However, make sure you place multiword tags within quotation marks (e.g., “pickup truck”).

The Flickr Tag Cloud, Flickr’s user-tag “folksonomy,” generates a good link navigation system for both users and search engine spiders. This should be obvious, but have your photos publicly viewable, not restricted to viewing by only your friends and family.

Create a descriptive title for the image. This adds yet more keyword weight to the photo’s page within Flickr.

Enter a description under the photo, or write something about the picture.

Consider adding a note or two directly onto the photo, particularly if the photo is humorous. Flickr allows you to select a rectangular area and associate some text with it that will appear as a tool tip when users mouse over it. Adding a humorous/interesting note or two may encourage users to participate on your photo’s page, and the greater the participation/stickiness with the page, the better quality score the page may attain.

If the photo is location-specific, geotag the picture.

Create thematic sets for your photos, and add each picture to the set(s) appropriate for it. This provides yet more contextual clues for search engines regarding the content of the photo’s page, and it will allow a user arriving at the page a way to easily look at similar pictures you’ve taken.

Browse through Flickr’s Groups for public “photo album” collections that are dedicated to pictures that could be related to your photo. Sometimes it helps to search for photos using keywords you used in your tags, and then see what groups other people’s photos are members of.

Join those groups, and then add your photos apropos to each group’s theme. The more links to your photo page, the more important your photo will be considered, so add it to a number of groups. Ideally, add it to groups that have a lot of members—the number of members indicates the popularity and traffic of the group.
Link each of your Flickr photo pages to your website or to related pages on your website.

You can add hyperlinks to the Description field below the photo. Use anchor text that has a call to action, or that tells the user what to expect if he clicks on the link (e.g., “We sell this product on our website”; “Enjoy this view from the tables at our restaurant”; “This room is available at our bed & breakfast”). It is best to link to specific pages of related content as a richer indicator for link juice transfer.